Decentralized SocialFi platform Zora has launched a new Featured Markets platform on Solana, allowing traders to speculate on which buzzwords, hashtags, trends, and topics will spread online.
Zora’s newly launched platform says, “Trade what’s trending. Take a position on any topic, idea, meme, or trend the moment before it breaks.”
Jacob Horn, one of Zora’s founders, said Tuesday that implementing Trends, which aims to curb spam, costs one Solana (SOL), currently $85. Trends do not reward creators.
Zora allows you to create “pairs” under trends and also rewards creators.
In the promotional video, Zora mentioned the $redlight and $coldplunge pair under the $longevity trend as an example.
Breaking news: Zora launches hot market with Solana
You can now start a market and take a position on a trending topic, idea, meme, or moment.pic.twitter.com/55c8tM5QnB
— Solana (@solana) February 17, 2026
Traders are already testing the app, and the most traded tickers so far include “attentionmarkets,” “longevity,” “cat,” “dogs,” “bitcoin” and “aigirlfriend.”
The Attention Markets platform allows users to trade trends and pairs just like regular tokens, with a dashboard that tracks users’ profits and losses in real time.
The ZORA token reacted positively to the announcement, rising 6.2% to $0.022 over the past 24 hours, while the broader crypto market fell 1.2% in the same time frame.
The launch of Zora’s Featured Markets coincides with the rapid rise of prediction markets. Prediction markets are now becoming increasingly mainstream, with monthly trading volume consistently exceeding $10 billion.
Meanwhile, Zola posted a job opening for a “featured economist” on Monday, looking for someone who can understand “what’s next before it’s named” by living on the internet and tracking cultural movements like TikTok, Instagram Reels, YouTube Shorts, and X.
Base community criticizes Zora’s Solana integration
Solana’s integration disappointed some members of the Base community, as Zora moved much of its activity from its native platform to Base last year and launched its first token on the network in April.
Zora also helped launch Creator Coin linked to the Base profile in July, which also led to Base overtaking Solana in daily token creation activity later that month.
Related: Eliminate basic app creator rewards and double transactions
Jacek Trociński, developer of Base meme coin Degen, said it was “really disappointing” to see Zora “pivot” to launch an attention market platform on Solana.
“After having support from the entire @base team for the better part of a year, they capitulated the moment the deal changed. Low conviction and questionable ethics wash away users and repeat customers.”
“We had to put up with your stuff for 9 months. We extracted every penny from Base on a broken model and now it’s the final pivot to a pump clone on Solana,” said Veil Cash builder Apex777.eth.
However, Base creator Jesse Pollak said he is pleased that Zora’s author tools remain “fully operational” on Base and that Zora “continues to experiment to grow the on-chain pie.”
Zora listed the Zora (ZORA) token on Solana in January, and Zora’s X profile location now appears as “Solana.” Also, there have been no posts about Base in recent months.
However, no official statement has been made suggesting a transition from Base. Cointelegraph reached out to Zola for comment, but did not immediately receive a response.
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