Important takeouts:
- America First, a $250 million digital asset ETF suite, is launched in a partnership between Trump Media & Technology Group (TMTG), Crypto.com and Yorkville America Digital.
- Amid the growing demand for crypto ETFs, it aims to provide digital assets with regulated, transparent access to US investors.
- This product uses Trump brand populist positioning to challenge industry giants like BlackRock and Grayscale.
- The launch continues in the second half of 2025, when regulatory approval is pending.
Major new players enter the US crypto ETF market
Trump Media & Technology Group (TMTG), Crypto.com and Yorkville America Digital have signed agreements to launch a new Digital Asset ETF suite worth $250 million. The initiative, called the “America First Digital Asset ETF Suite,” provides retail and institutional investors exposed to blockchain technology and cryptocurrency through regulated financial products. Together, they position the ETF suite as a pro-American alternative with a focus on investors to replace existing crypto investment solutions.
What does America First ETF Suite entail?
The initial suite of ETFs consists of three anchor funds.
- America First Bitcoin Fund (AFBF) – A fund that provides direct exposure to Bitcoin through investments in regulated custodians and spot markets.
- America First Blockchain Leader Fund (AFBLF) – A diverse equity fund that invests in listed companies engaged in blockchain infrastructure, mining and payment processing.
- America First Stablecoin Income Fund (AFSIF) – A yield fund that utilizes fully supported Stablecoins such as USDC and USDT for lending and staking activities with qualified counterparties.
The role and strategy of Trump Media
Trump Media, which owns true social and other digital assets, is looking to leverage the strength of the brand and a considerable conservative retail investor base. Through the launch of this ETF, TMTG has established itself as a cultural and financial antidote to the current market-rich Wall Street and Silicon Valley-sponsored crypto funds.
Trump Media CEO Devin Nunes said the ETF suite would convey “American values of American freedom, innovation and financial sovereignty” to accommodate what he has established as a market gap for US-friendly crypto investment products.
The role of crypto.com and Yorkville
Crypto.com is a Digital Asset Infrastructure Provider that provides staking solutions for the digital asset components of Custody Services, Chain Settlement Fulancation, and ETF Suite. Market production and liquidity management functions are also provided by the company to enable efficient trade execution of funds.
In parallel, Yorkville America Digital, a specialized ETF structuring and advisory company, handles regulatory applications, fund management, and index construction. Established experience in Yorkville’s alternative asset ETFs is poised to address the U.S. Securities and Exchange Commission (SEC) high-level compliance and reporting needs.
Market context and competitive positioning
The launch is timed with the rapid expansion of Crypto ETF products in the US, following SEC’s Greenlight this year, including BlackRock, Grayscale and Fidelity. The first series of America’s ETFS is aimed at retail and institutional investors seeking US-oriented, politically branded digital asset exposure.
While the Trump brand evokes controversial partisanship, ETF suite supporters offer culturally relevant alternative investment products, while the traditional financial stance on the crypto space is optimistic and institutionally opposed.
Yorkville Cio Jason Marone said the suite was designed to appeal not only to crypto-conscious investors, but also to conservative retail investors who have long been pessimistic about digital assets.
Planned launches and regulations outlook
The ETF suite is scheduled to be released in the fourth quarter of 2025, with SEC approval pending. Regulatory experts have predicted a difficult but navigable review process in light of the recent openness of the SEC to spot the recent Bitcoin ETF, but are careful when it comes to crypto products that generate stable coin-related revenues.
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