World Liberty Financial (WLFI), the crypto venture owned by US President Donald Trump, plans to distribute 8.4 million WLFI tokens, worth approximately $1.2 million, to early participants in its USD 1 stablecoin loyalty program.
The airdrop rewards users who participate in the USD1 points program, which was launched two months ago to drive adoption of World Liberty’s USD-backed stablecoin. Participants earned points by trading USD 1 pairs and maintaining balances on partner exchanges.
“The criteria, eligibility and distribution details for earning points and rewards may vary depending on each exchange’s rules,” the company said in a post on X on Wednesday.
World Liberty added that the initial WLFI distribution will take place across six exchanges, including Gate.io, KuCoin, LBank, HTX Global, Flipster, and MEXC, with eligibility and rewards determined by each platform.
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World Liberty expands points program
World Liberty said the points initiative will be expanded to include new locations, decentralized finance integration and more ways for users to earn and redeem rewards. “This is just the beginning,” the company wrote.
USD1, issued by World Liberty Financial and managed by BitGo, ranks as the sixth largest stablecoin in the world with a market capitalization of $2.94 billion, according to data from CoinMarketCap.
Earlier this year, Eric Trump revealed that Abu Dhabi investment firm MGX would use US$1 to settle a $2 billion investment in Binance, marking the exchange’s first institutional investment.
WLFI is currently trading at $0.14, down 0.5% in the past 24 hours, according to data from CoinMarketCap. The token is down nearly 70% from its all-time high of $0.46 in September.
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President Trump’s crypto empire nets more than $1 billion in profits
President Trump’s second term coincided with a huge surge in his personal wealth, largely due to his family’s cryptocurrency business. President Trump’s crypto empire generated more than $1 billion in pre-tax profits in the past year, according to a recent Financial Times investigation.
At the center of this windfall is World Liberty Financial. Trump disclosed $57.4 million in income from the company in June. However, after the recent token unlocking, the family’s stake jumped to $5 billion. The FT estimates they are making $550 million this year from WLFI alone.
The Trump family also profits from their privately branded meme coins, The Official Trump (TRUMP) and The Official Melania Meme (MELANIA), which together earn about $427 million. Additionally, their USD1 stablecoin has generated $42 million in profits since April.
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