In the packed hall at Fort Mason Center in San Francisco, against the background of the Golden Gate Bridge. Openai CEO Sam Altman laid out a bold vision to remake the digital world. A company that made AI mainstream using simple chatbots generate AI, has built the foundation for: It is a comprehensive computing platform designed to travel beyond screens and browsers, and legendary designer Jony Ive joined in to help shape its physical shape.
That’s it 3rd Annual DevdayOpenai has announced a set of tools that demonstrate a strategic pivot from model providers to a full-fledged ecosystem. The message was clear: the days of simply asking AI questions are over. The future is to command AI to perform complex tasks, build software autonomously and live within every application. "To a system that allows you to ask anything, a system that allows you to ask you to do anything for you."
The announcement that day was a three-part attack on the current situation, targeting how users interact with the software, how developers build it, and how businesses deploy intelligent agents. But it was a session held behind closed doors. Public Live Streamit revealed the true scope of Openai’s ambitions. It’s a future that includes new hardware, the relentless pursuit of computing power, and a philosophical quest that redefines its relationship with technology.
From chatbots to operating systems: the new “App Store”
The highlight of the public keynote speech is chatgpt itself. With something new App SDKOpenai is turning the highly popular chatbot into a dynamic and interactive platform. It is effectively an operating system that allows developers to build and distribute their own applications.
“Today, developers will open ChatGpt to build a real app inside ChatGpt,” Altman announced in his keynote address to applause. “This allows for a new generation of interactive, adaptable, personalized apps and allows you to chat.”
Live Demonstration featured apps like partners Coursera, Canvaand Zillow Run seamlessly in chat conversations. Users can see machine learning lectures, can ask chatgpt Describe the concept in real time and use Canva to generate posters based on conversations. The app can render rich and interactive UI, making it full screen and offering a complete experience, such as exploring Zillow maps of your home.
For developers, this represents a powerful new distribution channel. “If you build it using the App SDK, your app can reach hundreds of millions of chat users,” says Altman. 800 million weeks of active users.
At a subsequent private press conference, Nick Turley, head of ChatGpt, explained the grander vision in detail. "I wasn’t going to build a chatbot," He said. "When I left to create ChatGpt, I took a bit of a sideline, with the intention of building a super assistant. And one of the tragedy of getting a bit of sidetrack is building a great chatbot, but not all software has to be chatbots and not all interaction with the commercial world needs to be chatbots."
Turley, while Openai is excited about its natural language interface, "The interface really needs to evolve. That’s why there are many UIs in today’s demo. In fact, you can also go to full screen and have the chat in the background." He described the future that users can have. "Start your day with ChatGpt. Just because it became a de facto entry point for a kind of commercial web and many software." But it revealed "Our incentive is not to keep you up. Our product is to help others build amazing businesses on top and evolve the form factor of the software."
The rise of agents: build an AI that “do anything”
If you’re talking about apps leading the world to chatgpt, then new "Agent Kit" It’s about sending AI to the world to get things done. Openai offers the perfect "Set of building blocks… helps to guide agents from prototypes to production," Altman explained in his keynote speech.
Agent Kit An integrated development environment for creating autonomous AI workers. It features a visual canvas for designing complex workflows, embedded chat interfaces ("Chat kit") A sophisticated evaluation suite for deploying agents to any app and for measuring and improving performance.
A compelling demonstration from a financial management platform lamp We showed how the agent kit was used to build procurement agents. Employees can simply enter. "You will need 5 more chatgpt business seats." The agent also parses the request, reviews it against the company’s expense policy, finds vendor details, and prepares a virtual credit card for the purchase.
This push to agents is a direct response to growing companies to move beyond AI as a simple information search tool and towards AI as a productivity engine that automates complex business processes. Brad LightCap, the COO of Openai, has been working to adopt the enterprise. "This kind of shift was needed to more agent AI that could respond with text output, but could actually do things for you."
Code and the future of Jony Ive Bbombshell
Perhaps the deepest shift occurs in software development itself. CodexOpenai’s AI coding agent has graduated from research preview to a full-fledged product. It is currently equipped with a specialized version of the new GPT-5 model. As one speaker said, "A teammate who understands your context."
The features are incredible. Developers can assign it Codex Direct tasks slackand the agent can write code autonomously, create pull requests, and even check the work of other engineers. github. In the live demo, Codex showed us taking a quick photo of a whiteboard sketch and turning it into a fully functional and beautifully designed mobile app screen. Another demo showed possible apps "Self-evolution," Reprograms in real time based on user natural language requests.
But the biggest surprise of the day was the closed fireside chat, which was not live streamed. Altman and Jony IveApple’s iconic former chief design director. The two have revealed that they have been working together for three years on a new family of AI-centric hardware.
Ive said the philosophy of design has shaped the iPhone, Imac and Apple Watch, and his creative team’s purpose was "It’s revealed" With the release of ChatGpt. He argued that our relationship with current technology is broken and that AI offers a basic reset opportunity.
“I think it’s ridiculous to assume we can reach us through this breathtaking technology, legacy products, and decades-old products,” Ive said. “I think this is an opportunity to use this most notable ability to be used to deal with the many overwhelming and despair people are feeling right now.”
The details of the device remain secret, but I spoke deeply about his motivations in human language. “We love our species and want to be useful. I think humanity is far better than we generally give,” he said. He emphasized the importance of "care" In the design process, "We feel when people have taken care of… you feel careless. When someone doesn’t care about you, they feel they care about their money and their schedule."
The collaboration confirms that Openai’s ambitions are not limited to the cloud. It actively explores the physical interfaces in which humanity interacts with powerful new intelligence.
Thirst for Computing
What underpins this overall platform strategy is the single overwhelming constraint: availability of computing power. Both private press conferences and the unstreamed unstreamed developer states of the coalition, Openai’s leadership has returned to this theme again and again.
“The extent to which we are all constrained by calculations… we are very constrained to being able to provide services on the scale necessary to get revenue that we believe we can push quite far at this point,” Altman told reporters. He even has a massive new hardware partnership with AMD and others. "He says the same thing again. We are very confident… there is more demand."
This explains the offensive nature of the company, Billion-dollar investments in infrastructure. When asked about profitability, Altman was honest that the company was in the stages "Investment and growth." He called a famous quote from Walt Disney, paraphrasing it, "Make more money so that you can make more movies." In the case of Openai, "movie" It is always a powerful AI model.
Openai President Greg Brockman has made the ultimate goal economically the ultimate goal during the union’s developer state. "AI will likely be the fundamental driver of economic growth in the not-so-distant future." He said. "”How much calculation do you want?” he asks. Do you like asking how much work you want? The answer is that you can always get more."
The day ended and developers mixed up at reception, so the scale of Openai’s project focused. Powerful new models are fueled GPT-5 Pro And great Sora 2 Video generators, the company is no longer just building AI. It is building a world where AI lives. This is a world of intelligent apps, autonomous agents and new physical devices, and we bet that in the near future intelligence itself will become the ultimate platform.
