San Francisco-based digital real estate company Opendoor Technologies is making waves after CEO Kaz Nejatian confirmed it will soon accept Bitcoin and other digital assets for home purchases. This is a big step towards merging the worlds of real estate and Bitcoin.
This was announced after Nejatian responded to a user on X who asked if Opendoor would allow home purchases with Bitcoin. He replied: “I will. I just need to prioritize.”
The brief reaction sent the stock higher and sent the Bitcoin community into a frenzy as it signaled that the rare digital asset would be integrated into one of the largest real estate markets in the United States.
Following the exchange, Opendoor stock (NASDAQ: OPEN) rose 14.4% to close at $9.28 on October 6th. The stock has already tumbled this year, rising more than 480% since the beginning of the year.
The market is increasingly optimistic that Bitcoin payments will open the door to a new generation of tech-savvy and wealthy homebuyers.
Founded in 2014, Opendoor is a digital real estate platform that simplifies buying and selling homes. They make instant cash offers, buy properties directly from sellers, renovate them and then resell them to new buyers.
Because Opendoor manages transactions internally, you can convert Bitcoin to USD without the seller having to accept the digital asset.
This gives the company the flexibility to integrate Bitcoin payments while minimizing volatility risk for merchants. Nejatian explained that Bitcoin integration is planned and only needs to be prioritized internally, meaning Bitcoin payments are firmly on the short-term roadmap.
Related: Japanese real estate company Value Creation invests in Bitcoin
The company’s model also offers advantages when it comes to blockchain transactions. By handling conversions and escrow internally, Opendoor can process payments faster and cheaper, eliminating many friction points in traditional real estate transactions.
Analysts say this is a natural move for digital-first companies. Integrating Bitcoin payments will allow Opendoor to tap into a growing market of buyers who hold large amounts of Bitcoin but have limited options for using it for big-ticket purchases.
With Bitcoin just hitting an all-time high of $126,000, the timing couldn’t be better.
The announcement comes as Opendoor is undergoing major changes internally. In September, former Shopify COO Kaz Nejatian became CEO, and co-founders Keith Rabois and Eric Wu returned to the board.
Mr. Lavoie has been vocal about streamlining the company, even suggesting he could cut up to 85% of Opendoor’s 1,400 employees to improve efficiency.
Despite the turmoil, the company’s performance is improving. In Q2 2025, Opendoor reported revenue of $1.6 billion and a net loss of $29 million. EBITDA also achieved positive results for the first time in three years.
