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Google keeps up with Anthropic and Openai to slowly add customizations, personalizations and give users slow control over the data that references the Gemini app.
Personalization and data control on the chat platform makes it easier for both individual and enterprise users to talk to the chatbot and retain their preferences. This is even more important for ongoing projects in the enterprise space, as chatbots need to remember details such as company branding and audio.
Google chooses to roll out these features slowly and unlike competitors, users cannot edit or delete settings.
Google will first deploy to Gemini 2.5 Pro, defaulting to “personal context” and “learning from past conversations and providing relevant, customized responses.” The company plans to expand its functionality to 2.5 flashes in the coming weeks.
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Previous versions of the app put a burden on the customer to direct the model to a specific chat to the source setting, for example, by referring to a previous conversation. Users can disable personal context at any time.
Michael Siliski, senior director of product management for Gemini Apps, said the deployment is part of a plan to more personalize the app.
“In I/O, we introduced the vision for the Gemini app: creating an AI assistant that will learn and truly understand you. It’s not just about responding to the prompts in the same way as other people’s prompts,” Siliski said in a blog post.
Currently, the Gemini app stores chats for up to 72 hours if the save activity option is toggled and other activities can be automatically deleted at 3, 18, or 36 months intervals.
Temporary chat and data control
Other new features that appear in the Gemini app are temporary chat and additional customer data control.
Temporary chat and features It was featured on ChatGpt last April Users who have a one-time conversation. These chats will not affect future chats and will not be used for personalization or training AI models.
Google has announced the introduction of additional data controls. This feature, which is turned off by default, allows users to prevent data from being used in future Google model training.
“If this setting is turned on, it will help you improve Google services for everyone using sample uploads in the future. If you don’t want to use data like this, you can turn this setting off or use temporary chat. If the activity setting in the Gemini app is turned off, the Keep Activity setting will be turned off and you can turn at any time.
Google said this is an extension of the previous update, allowing users to choose which audio, video and screens they can share with Gemini.
Memory and chatbots
Google’s Gemini update comes a year after the biggest competitors have introduced similar features.
For example, ChatGpt introduced temporary chat, chat history and memory in 2024. Openai updated these features this April. ChatGpt allows you to view all past conversations.
Humanity introduced the style in November 2024. This allows Claude users to customize how the models interact. Earlier this week, humanity pushed for an update to Claude to refer to all conversations, not just user-specified conversations.
Google introduced personalization in Gemini 2.0, but the model could only refer to previous conversations if it was prompted by the user.
Memory, personalization and customization continue to be the battlefield of AI arm racing as users “know” and brands on their chat platforms. Provides context and eliminates the need to repeat instructions for ongoing projects.
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