Bealls Inc., one of America’s oldest retail chains, made history by becoming the first national retailer to accept digital asset payments in all of its stores.
The company has partnered with Flexa, a leading digital payments platform, to enable customers to pay with Bitcoin and other digital assets.
Bealls, which operates more than 660 stores in 22 states under the Bealls, Bealls Florida, and Home Centric brands, announced that customers can now pay with Bitcoin directly from more than 300 supported wallet apps.
The integration also supports over 99 digital assets across multiple blockchains, including stablecoins such as Bitcoin (BTC), Ether (ETH), and USDC.
The company is the first major national retailer to simultaneously accept digital currencies from digital wallet apps across more than 10 blockchains, a first for the company and the retail industry.
The new payment options are enabled through Flexa Payments, a digital infrastructure that makes digital asset transactions as fast and easy as card payments.
The platform offers sub-second transaction speeds and instant confirmations, and updates automatically to include new wallet apps and supported tokens.
Flexa co-founder Trevor Filter said the move embraces innovation. “The retail legacy that Beers has built over the past 110 years is incredible.” he said. “We are excited to be a part of their next chapter of innovation.”
Filter said Beals’ long history and national presence make it the perfect partner to bring digital payments to everyday shopping. “It’s no surprise that a company with such staying power is introducing the most significant advances in payments technology the world has ever seen.” he said.
The launch of the new payment system coincides with Beers’ 110th anniversary, celebrating over 110 years of growth and adaptation.
Headquartered in Bradenton, Florida, the company has invested in technology to improve the customer experience, from in-store kiosks and online shopping tools to accepting digital currency at checkout.
“Digital currencies will reshape the way the world trades, and Beers is proud to be at the forefront of that transformation.” Matt Beall, Chairman and CEO of Bealls Inc., said:
“Our partnership with Flexa is about more than just a paycheck, it’s about preparing for the future of commerce and continuing to innovate for the next 110 years.”
Beer said the company has always been focused on making shopping easy and modern for its customers, and digital assets were the next logical step.
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Flexa’s payment system integrates directly into Bealls’ existing retail infrastructure. So customers can pay with Bitcoin just like with a card or mobile wallet.
When a customer chooses to pay in digital currency, Flexa’s technology instantly converts the payment to USD, allowing Bealls to obtain funding in local currency without exposure to market fluctuations.
Fast and reliable service for both retailers and customers. Transactions complete in less than a second, and the checkout experience is smooth and secure.
As U.S. adoption grows, Beals embraces digital asset payments As of early 2025, 65 million American adults (28% of the population) will own digital assets. Research shows that more and more consumers want to use it for everyday purchases as well as investments.
Industry analysts say Beals’ new consolidation is indicative of what’s to come for the retail industry. While other companies such as Starbucks, Home Depot, Whole Foods and Overstock have also experimented with digital payments, Beers’ rollout of digital asset payments inside its stores is one of the largest to date.
