Japanese investment company Metaplanet added 780 BTC to Bitcoin Holding for around $92.5 million, bringing its current price of over $2 billion to 17,132 BTC.
According to Bitcointreasuries.net, this latest purchase will solidify Metaplanet as the largest corporate Bitcoin holder outside the US and the seventhest in the world.
The Tokyo-listed company announced its purchase on Monday, saying it paid an average price of 1,752 million yen (approximately $118,622) per Bitcoin. CEO Simon Gerovich tweeted that the company’s average cost across all BTC holdings is currently $101,030 per coin.
“As of 7/28/2025, I’ve got $17,132 BTC at ~$101,030 per Bitcoin for $17,132.” He said. He added that the company achieved a BTC yield of 449.7% YTD. This is Bitcoin profit compared to shared dilutions.
Since launching this strategy in December 2024, Metaplanet has been building the Bitcoin Treasury Ministry using revenue from stock issuance, bond redemptions and operating profits to buy BTC.
Earlier this year, Metaplanet updated its long-term goals. By holding 210,000 BTC by the end of 2027, we can control about 1% of our total supply. This makes it one of the world’s largest institutional holders, lagging behind its strategy of holding over 607,000 BTC.
But Gerovich says this is not about copying others.
He told Forbes Japan that the company is not only mimicking its strategic approach, but also “building a native Japanese model tailored to local regulations, taxation and capital markets.”
After the announcement, Metaplanet shares rose 5%, trading at around 1,240 yen ($8.36). However, stocks are volatile, falling 16% last month, down 40% from the height of YTD, but up 250% overall.
Analysts say that market attention is causing stocks to decline.
Bitcoin is currently 20% higher than Metaplanet’s average purchase price, but stock investors are still skeptical. Concerns include valuation pressure, dilution and uncertainty on the company’s ability to balance Bitcoin and traditional business.
The company acknowledges that bitcoin-related metrics cannot replace traditional metrics like cash flow, but metrics like BTC show the success of strategies to grow Bitcoin per share.
For the past three months, Metaplanet has added over 13,000 BTC, hiding it from 3,800 BTC in April to 17,000 BTC in July. This rapid growth is funded by multiple rounds of stock issuance and bond redemption.
Between June 30 and July 28, Metaplanet issued tens of millions of shares, bringing fully diluted stock to 866 million. This has made Bitcoin accumulation faster, but also raises concerns about dilution.
To help investors track the impact of their strategy, Metaplanet has introduced new metrics such as BTC yield, BTC gain, and BTC\ gain. On July 1-28, BTC yield was 22.5%, 129.4% in the second quarter of 2025 and 309.8% in the fourth quarter of 2024.
Investor interest in Metaplanet stocks has passed through the roof.
In June alone, trading volume was 1.86 trillion yen ($126.5 billion), almost twice the amount in May. The company also reported strong figures with second quarter revenue of 1.1 billion yen ($7.6 million), up 42.4% year-on-year.
