Published date: January 25, 2026 16:47
GameStop (GME) has officially transferred its entire Bitcoin assets worth hundreds of millions of dollars to Coinbase Prime.
Market impact and speculation
The move comes at a volatile time when Bitcoin is trading around $90,000.
Binance Square analysts note that moving such large sums of money into prime brokerage typically precedes either large over-the-counter (OTC) sales to shore up the company’s cash reserves amid a cooling retail market, or the deployment of these assets into new “high-yield” institutional products legalized by the GENIUS Act of 2025.
institutional background
GameStop’s move stands in contrast to companies like MicroStrategy, which recently held more than 700,000 BTC. Under a newly proposed transparency law, companies face stricter reporting requirements for “unproductive” digital assets, which could prompt GameStop to seek more efficient financial management.
A GameStop sale here could signal a broader trend of retail-adjacent companies de-risking their balance sheets ahead of the 2026 first-quarter earnings season.
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