House of Doge, the official corporate arm of the Dogecoin Foundation, said it is building a new mobile app called “Such” that aims to make it easier for users to hold and spend DOGE, as well as provide small merchants and individual sellers with the tools to accept DOGE in their everyday commerce.
In a post to
Dogecoin Foundation Division Bragghouse Teases “Such”
Additional releases are planned for the first half of 2026, including a “first product” framed by House of Doge. The company described the app as an attempt to reduce friction on both sides of DOGE transactions. This is meant to help holders spend more easily and merchants to add Dogecoin payments in a way that aligns with their daily retail activities.
House of Doge CTO and Dogecoin Foundation board member Timothy Stebbing directly tied the product theme to the informal commercial culture of the DOGE community. “I’ve seen a lot of people in the Dogecoin community trying to start something for themselves. Whether it’s an artist selling prints or someone providing lawn care services, everyone has a side hustle these days,” Stebbing said. “We want to make it possible for anyone to start Hustle with Dogecoin through the Such app. We plan to enable anyone to sell Hustle with as few clicks as possible.”
The DOGE Foundation account reiterated its position on X, saying it would “arrive in the first half of 2026” and highlighting the scope of the launch, which is centered around self-custodial wallets, real-time transaction tracking, and merchant tools for selling goods and services.
The development team is @DogecoinFdn and @Houseofdoge is proud to announce the Such app, launching in the first half of 2026. Such apps bring new ways to interact with Dogecoin and bring more utility to Dogecoin.
At startup, it includes:
– Self-custodial Dogecoin wallet
– real time…— Dogecoin Foundation (@DogecoinFdn) January 20, 2026
Based in Melbourne, Australia, Such is being developed by a team of 20 people led by Stebbing, according to a press release. The Doge Institute said development will begin in March 2025 using open source technology developed by the foundation, with the first launch targeted for the first half of 2026.
Marco Margiotta, CEO of Doge Instituto, insisted that the app is intended to be more than just an onramp and wallet bundle. “We plan to offer more features than just another wallet app where you can buy Dogecoin. Through the rich experience our development team brings, we plan to release unique features with quality and ease of use,” Margiotta said. “We want Dogecoin to become a widely used global decentralized currency. By building our own solution, we can take people on that journey with many strategic partnerships.”
X’s Such app account introduces a character named “Kubo” as a guide and leans into the same argument, saying that Such is “more than just a wallet” and is designed to allow users to “start a side hustle and sell products and services with Dogecoin” by launch.
The announcement also ties Saatchi to Bragg House Holdings. Bragg House Holdings is listed as a merger partner in House of Doge and is listed on the Nasdaq under the ticker TBH, the release said. Brag House CEO Lavelle van Malloy II positioned the app as a bridge from community engagement to monetization. “Such apps represent the next frontier in how communities connect, create and transact in a digital-first economy,” he said. “This gives users the freedom to build, earn, and use Dogecoin not as a concept, but as a currency they can actually use. This is not just an innovation, it’s about democratizing access to opportunity for everyone through digital technology.”
At the time of writing, DOGE was trading at $0.12522.
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