Pump.fun will bring the project, announced on September 2, to rise, and introduce a tiered fee structure designed to increase creator revenues by 10 times, making Memecoins more sustainable for long-term growth.
The initiative comes when the platform regains market control from its competitor Bonkfun, according to BlockWorks data.
Project Ascend’s centerpiece is Dynamic Fees V1, a market capitalization-based pricing system dedicated to Pumpswap that adjusts creator fees based on token performance.
Coins with higher market caps will incur a lower fee, expanding successful projects and maximizing early funding for creators to deploy towards marketing, exchange lists and operational costs.
In the audio shared on September 2nd, co-founder Alon Cohen said:
“As space for 100 times the growth, we need far more success stories. We need coins that are worthy of giving retailers a real opportunity to last longer and make money. At the moment, if a solid team doesn’t want to launch a coin, we are really limited to this kind of opportunity.”
Dynamic structure addresses previous creator fee restrictions that imposed a flat rate regardless of the project’s success. Cohen said that traditional high creator fees “have a very low ceiling on these coins that makes it difficult to size into a trade when the whales are dropping 10% instantly.”
Restored domination
Project Ascend took $35 million following Pump.fun’s August revenue recovery, and after losing its position at Bonkfun in July, it took over 68.2% of Solana’s LaunchPad market dominance.
Competitors seized $37.4 million in revenue (77% market share) compared to Pump.Fun’s $15.4 million, prompting strategic adjustments that culminated in the platform’s comeback.
One of these adjustments was nearly $44.5 million in Pump token purchases during August at Pump.Fun, indicating its commitment to the native token ecosystem.
The new pricing structure applies to all Pumpswap tokens regardless of launch date, allowing existing creators and communities to access enhanced funding opportunities.
Protocol fees and automatic compound rates for liquidity providers remain the same, maintaining the trader’s economy while increasing creator compensation.
Streamlined community takeover
The Project Ascend feature accelerates community takeover (CTO) applications, reducing approval times from days to hours.
The CTO mechanism allows the community to redirect fees for creators, from original deployers to active project leaders, demonstrating their ongoing development and marketing efforts.
LaunchPad announced:
“Don’t think creators deserve the creator’s fees. You can submit a CTO application and start receiving the creator’s fees with the coins you take over.”
Cohen positions the initiative as attracting mainstream talent to Solana, and pumps it.
The platform targets the indices of creators that are loaded vertically in streaming, startups and community building.
