Image source: Canva and Alicia Shapiro
As Congress continues to form Deepfark laws, YouTube is expanding its pilot programme designed to allow creators and public figures to detect and remove replicas generated by their own AI. The platform moves as the new bill gains momentum in Washington, bringing a new focus on deepfake accountability and non-consensual content protection.
Released last year in collaboration with the Creative Artists Agency (CAA), YouTube’s Pimeness Management Technology includes top creators such as MrBeast, Mark Rober and Marques Brownlee. This tool allows public figures to identify mimics generated by portrait AI and submit formal takedown requests.
YouTube Backs Unrevised Fake Law
Senators Chris Coons (D-DE) and Marsha Blackburn (R-TN) have reintroduced the Fakes No Fakes Act (maintaining original care, foster parents, and adoptive children) aimed at standardizing rules regarding the use of AI. Previously introduced in 2023 and 2024, the bill now has major new supporters: YouTube.
YouTube said in an official statement that the bill “focuses on the best ways to balance protection and innovation, in order to notify the AI generated portraits that they think they should descend, in order to place empowerment directly in the individual’s hands.” The company will join other supporters, including SAG-AFTRA and the American Recording Industry Association (RIAA).
Legal Landscape: Deepfark’s protection and freedom of speech tension
Online platforms such as YouTube are not responsible for hosting unauthorized AI replicas if they promptly delete them after receiving a valid complaint and notify the uploader. However, this immunity does not apply to platforms designed or sold as Deepfake creation tools.
At a press conference, Senator Chris Coons stressed that the latest version of the bill was informally mentioned as an “2.0” update, addressing freedom of speech concerns and including provisions that limit the platform’s liability. The balanced act between protecting individual rights and maintaining expression continues to be a point of discussion.
YouTube supports a wider range of laws regarding harm generated by AI
YouTube also supports the Take It Down Act, which criminalizes the publication of unconsensual intimate images, including deepfakes generated by AI, and calls for a social platform to establish a rapid removal process for such content.
The bill aims to protect victims of non-consensual intimate image (NCII), but it has attracted criticism from civil liberty groups and some anti-NCII organisations, citing the risks of potential overacquisition and censorship. Despite being opposition, the bill passed the Senate and recently cleared a House committee.
The extension of YouTube’s AI similarity detection tool shows how the platform is preparing for the future where AI-generated identities may become widespread. By including key creators in the pilot, the company sets precedents for how content reliability and individual control can be managed in the AI era.
At the same time, Congressmen are improving their approach to deep situation law. This envisages providing clear liability guidelines for the platform while protecting civil liberties. Legal conversations are increasingly focused on drawing the lines between harmful synthetic content and protected creative expressions.
As AI-generated media become more persuasive and accessible, platforms like YouTube are increasingly supporting tools and public policy, but the broader legal framework is still evolving.
Editor’s Note: This article was created by Alicia Shapiro, CMO of AINEWS.COM and provided writing, imagery and idea generation support from AI assistant ChatGpt. However, the only final perspective and editorial choice is Alicia Shapiro. Thank you to ChatGpt for your research and editorial support in writing this article.
